Audi and the arts

Back from a whirlwind tour of Brisbane, Melbourne and Sydney to check out Audi’s reinvigorated arts sponsorship program, Vogue Living travel editor Lee Tulloch recalls her trip highlights.

The luxury car manufacturer’s philosophy, backed by some serious initiatives in CO2-neutral mobility, is about ‘enjoying life to the fullest,’ according to Audi Marketing Manager Janet Markus, which has driven the company’s generous funding of local cultural institutions, supporting exhibitions and events at public galleries such as the popular after hours ARTBAR events, as well as theatres and film festivals. They’ve also been working with lifestyle ambassadors such as chefs Matt Moran, Kylie Kwong and Shannon Bennett, theatre ambassador Richard Roxburgh and film ambassadors Naomi Watts and Hugh Jackman.

First stop on the trip was Queensland’s GoMA, for a private viewing of Sculpture is Everything, the gallery’s current exhibition (on until 28 October), followed by drinks in the Audi ARTBAR and dinner at Matt Moran’s Aria.

The next day, it was Melbourne and a dreamy lunch in the clouds at Shannon Bennett’s Vue du Monde, followed by a tour of the Australian Centre for Contemporary Art, where we encountered Pat Brassington’s gorgeous, moody photographs from her latest exhibition, Á Rebours. (Audi sponsors the ARTBAR for the closing night of that exhibition this Friday September 21, so put that in the diary.)

In the evening, we were treated to pre-theatre cocktails and then the opening night of the Melbourne Theatre Company’s Top Girls by Caryl Churchill, a powerful revival of the British playwright’s groundbreaking 1982 play, followed by a private backstage tour of the new MTC theatre.

The following day, it was Sydney and a tour of the new wing of the Museum of Contemporary Art and peek at the glorious harbour view that meets guests to the MCA Audi ARTBAR. Held the last Friday of each month, the next event on 28 September has a program of DJs, panel events and performances curated by artist Daniel Boyd.

Oh, and we should perhaps mention the fleet of cars which drove us from event to event. I could happily take my art with an Audi A8 any day.


Text: Lee Tulloch
All artworks appear courtesy of the artists and their galleries.

One Response to “Audi and the arts”
  1. Lola Godoy says:

    Very nice your blog, kiss from Europe.

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